This policy sets standards for responsible use of the University website, web page format, accessibility, links to non-University websites, use of the University name and registered marks on the University website, hosting of websites for external entities, University data, and individual web pages on the University website.
The University of North Carolina at Charlotte recognizes the value and potential of the Web as a tool to support and communicate the University’s mission as North Carolina’s urban research institution. Therefore, faculty, staff, students, and academic and administrative units are encouraged to take full advantage of the technology available to sustain that mission.
The UNC Charlotte homepage is intended to welcome visitors and serve as an institutional access point for prospective and current students, employees, alumni, and interested members of the public. It is intended to provide information that addresses University constituents and their needs and interests and to serve as a communication vehicle for introducing and leveraging the UNC Charlotte brand to enhance the University’s standing in higher education.
A “University web page” is a page created or maintained by or on behalf of the University or an office, department or division of the University environment.
All University web pages must comply with University Policy #307, “Responsible Use of University Computing and Electronic Communication Resources” and other related University policies. Additionally, University web pages should be reviewed at least once per year by the site manager for that web page.
All University web pages:
Failure to adhere to these formatting requirements may result in the web page’s removal from University servers.
UNC Charlotte is required to provide reasonable access to its educational services, programs, and activities in accordance with Section 504 of the Rehabilitation Act of 1973, the Americans with Disabilities Act (ADA) of 1990, and North Carolina state law (N.C. Gen. Stat. § 168A-7). Accordingly, University web pages and online instructional material should be accessible to disabled persons where possible, or a reasonable alternative accommodation should be offered. Assistance in designing accessible web pages is available from Marketing Services, Disability Services and ITS.
Links to non-University websites should be related to the subject matter of the referring page.
Placement of advertising or links to commercial websites on University web pages is generally prohibited. However, the Vice Chancellor for University Advancement or his/her designee has the authority to approve advertising or links to commercial websites if:
Any page linking to a non-University website must include an appropriate disclaimer providing that the University does not endorse or take any responsibility for the content of the external site.
As a general rule, links to non-University websites should open a new tab or browser window whenever possible.
The University logo, or approved logo sub-brands, on University web pages is appropriate for the use of any University academic or administrative unit. These logos may not be modified in any way. The logos may not be used on an individual’s personal (non-University) web page. University athletic logos may used only by the Department of Athletics or with the express written permission of that department. All logo use questions should be directed to Marketing Services.
Websites for entities such as professional associations, consortiums, or journals that are not University units, University affiliates, or registered student organizations may be hosted on University servers only when the entity has a relationship with the University that supports the University's mission and only upon approval of the Director of Marketing and the University Chief Information Officer. Such a relationship may be demonstrated by one or more of the following circumstances:
Units with University web pages that refer to data maintained by another unit should coordinate access and use with the Information Custodian for such data in compliance with University Policy #311, “Data and Information Access and Security.”
Dynamic information (course enrollment, tuition, directory information, etc.) should be retrieved from the appropriate University operational database.
When time-sensitive data is published, the effective term or expiration date of such data should be stated.
Authors are solely responsible for the content of single University web pages. However, if the content or appearance violate University Policy #307, “Responsible Use of University Computing and Electronic Communication Resources,” the Code of Student Responsibility, or any other University policy, the University reserves the right to remove the page in question from University servers, discontinue the site manager’s account, and take such other action as may be necessary in its discretion.
Social media sites are powerful communications tools that have a significant impact on organizational and professional reputations. Because social media sites have the capacity to blur the lines between personal voices and institutional voices, UNC Charlotte requires departments and units that desire a University Social Media Account to adhere to the following requirements in order to enhance and protect personal and professional reputations:
“Representatives of a North Carolina state agency communicate via this Website. Consequently no person communicating via this site (whether a state employee or the general public) should have an expectation that any communication on this site is private. All communication on this site may be subject to disclosure under the North Carolina Public Records Act.”
The Chancellor has appointed the Vice Chancellor for University Advancement to administer, interpret, and enforce the standards for the World Wide Web established herein through implementation and management of the centralized web CMS.
Responsible Office: University Advancement