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Initially approved by the Board of Trustees September 27,
2002
Revised August 29, 2008
POLICY STATEMENT #8
WORLD WIDE WEB
A.
Policy
The University of North
Carolina at Charlotte recognizes the value and potential
of the Web as a tool to support the University’s primary
missions of instruction, research, and public service.
Therefore, faculty, staff, students, and academic
and administrative units are encouraged to take full
advantage of the technology available to sustain those
missions.
The UNC Charlotte homepage
is intended to welcome visitors and serve as an institutional
directory for prospective and current students, employees,
and alumni. It is intended to provide information
that addresses University constituents and their needs
and interests. University units that wish to provide
information for the Web are encouraged to do so.
B. Web Page
Standards
Responsible Use
All University web pages
must comply with Policy Statement #66, “Responsible Use of University Computing
and Electronic Communication Resources” and other related
University policies.
Web Page Format
All University web pages
should contain the following information:
1.
Appropriate identification of the University
by use of an approved logo or trademark;
2.
Name of the unit publishing the page;
3.
Name and/or e-mail address of page manager;
4.
Date page was last updated;
5.
Link to the University homepage.
Procedures for developing
web pages are available from Information
& Technology Services (ITS). Software and templates may be downloaded from the
University’s software server.
Accessibility
In developing new web
pages, every effort should be made to make them accessible
to disabled users. Assistance in designing accessible
web pages is available from ITS.
Links to Non-University
Web Sites
Links
to non-university web sites should be related to the
subject matter of the referring page. Placement of
advertising or links to commercial websites on University
websites is generally prohibited. However, the Vice
Chancellor for Business Affairs has the authority
to approve advertising or links to commercial websites
if:
1. A University
website that is core to the missions of the University
requires maintenance or resources that exceed University
capabilities or internal allocations;
2. A commercial link is
used in an Internet bibliography;
3. A commercial link constitutes
an acknowledgement of funding sources, proprietary
technologies, or website developer, but only if used
in a manner that does not detract from the educational
or administrative purpose of the University website;
such acknowledgements shall not constitute and should
not imply an endorsement by the University;
4. A commercial link is
deemed appropriate by the Vice Chancellor for Business
Affairs, in consultation with the Chancellor.
Any page linking to
a non-University website shall include an appropriate
disclaimer providing that the University does not
endorse or take any responsibility for the content
of the external site.
As a general rule, links
to non-University Web sites should open a new, smaller
browser window whenever possible.
Use of University Name
and Registered Marks
The University logo
on University web pages is appropriate for the use
of any University academic or administrative unit.
It may not be modified in any way. The logo may not
be used on an individual’s homepage. Use of the University
Athletics logos is reserved for use only by the Department
of Athletics or with the express written permission
of that department.
Hosting Web Sites for
External Entities
Web sites for entities
such as professional associations, consortiums, or
journals that are not University units, University
affiliates, or registered student organizations may
be hosted on University servers only when the entity
has a relationship with the University that supports
the University's missions of instruction, research,
and public service and only upon approval of the Associate
Provost for Information Technology. Such a relationship
may be demonstrated by one or more of the following
circumstances:
1.
The entity is an organization of which the University
itself is a member.
2. The entity is an organization
of which a faculty or staff member is a member, and
the relevant department chair, director, or vice chancellor
approves the hosting as being in support of the University’s
instruction, research, and public service missions.
3. The University has,
or enters into, a contractual relationship with the
entity for hosting its website.
University Data
Units referring to information
maintained by another unit should coordinate access
and use with the data custodian in compliance with
Policy Statement #102, “Data and Information Access and Security.”
Dynamic information
(course enrollment, tuition, directory information,
etc.) should be retrieved from the appropriate University
operational database.
When time-sensitive
data is published, the effective term or expiration
date of such data should be stated.
Individual Web Pages
Authors are solely responsible
for the content of individual web pages. However,
if the content or appearance violate Policy Statement
#66, “Responsible Use of University Computing
and Electronic Communication Resources,” the Code of Student Responsibility, or any other University
policy, the University reserves the right to remove
the homepage from the server, discontinue the individual
account, and take such other action as may be necessary
in its discretion.
Policy Management
The Chancellor shall
appoint a person or persons to administer, interpret,
and enforce this Policy and the standards set forth
herein.
In accordance with the
authority granted above, the Chancellor has appointed
the Division of University Relations and Community
Affairs to administer, interpret, and enforce the
standards for the World Wide Web established herein
through management of the centralized web Content
Management System.
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